The examination of the marketing plan. The marketing plan is researched before and during implementation. Internal and external influences are evaluated allowing for adjustment.
See also:
Marketing plan
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Related terms
Return on sales enablement (ROSE), Trade barriers, Safety assessment of marketed medicines studies (SAMM), Majority fallacy, Ambulatory Care and Diagnostics Centre (ACAD), Outsourcing, Brand value, New product development (NPD), Open observation, Emotional selling preposition (ESP), Infant, Response rate, Pareto principle, Market attractiveness, Tonal bias,