The examination of the marketing plan. The marketing plan is researched before and during implementation. Internal and external influences are evaluated allowing for adjustment.
See also:
Marketing plan
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Related terms
One to one marketing (1:1 marketing), Customer service programme, Eighty-twenty principle (Pareto Principle), Customer service, PEEST, Health technology assessment/appraisal (HTA), International nonproprietary name (INN), Balanced Scorecard, Construct, Health Maintenance Organisation (HMO), Depth interview, Nonverbal communications, Key success factor (KSF), Coverage, Internal relations officer (IRO),