The examination of the marketing plan. The marketing plan is researched before and during implementation. Internal and external influences are evaluated allowing for adjustment.
See also:
Marketing plan
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Audit
Related terms
Greying, leisured, affluent, middle-aged (GLAM), Skimming, Placebo, Prompted recall, Packaging, PEEST, Disposable income, European Federation of Pharmaceutical Industries (EFPIA), Marketing orientation, Oligopsony, Grey marketing (also called parallel importing), Managed care, Secondary care, Drop out, European Foundation for Quality Management (EFQM),