White Papers and Resources
Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.
Pharma leadership strategies for talent, AI adoption, and continuous learning
October 8, 2026 | White Papers and Resources |
In a recent interview with Pharma Exec, Elaine Ferguson, Global President of Inizio Medical, explores how pharma leadership can support talent development, use AI to …
Brought to you by Inizio
Invited, but not equipped: patient involvement needs more than an open door
October 8, 2026 | White Papers and Resources |
Explore how pharma can help patients and patient organisations prepare for meaningful involvement in EU HTA without shaping their contribution.
Brought to you by Cuttsy + Cuttsy
The outcomes are already chosen. So when can patients really shape them?
September 29, 2026 | White Papers and Resources |
Explore why involving patients early in Joint Scientific Consultations is critical to shaping the outcomes measured in clinical trials.
Brought to you by Cuttsy + Cuttsy
The partnership paradox in pharma: Why the best client–agency relationships feel less like business
September 29, 2026 | White Papers and Resources |
In MedComms, great client–agency partnerships go far beyond delivering what’s requested, when it’s needed. At their best, they’re built on something deeper – an ambition …
Brought to you by Emotive
Long-term clinical trial engagement is a behavioural challenge – not just an informational one
September 24, 2026 | White Papers and Resources |
Explore why long-term clinical trial engagement is a behavioural challenge, showing how proactive support from site teams can help participants stay connected, confident and committed …
Brought to you by Cuttsy + Cuttsy
Smarter science, sharper strategy: Expert insights from ASCO® 2026
September 22, 2026 | White Papers and Resources |
As the oncology landscape continues to evolve, life sciences organizations face a growing challenge: how do you communicate increasingly complex science in a way that …
Brought to you by Inizio
Patients are telling the truth — just not to you
September 21, 2026 | White Papers and Resources |
Patients are often most honest outside the clinic—revealing vital insights that can help clinical trial teams build trust, improve participation and collect better data.
Brought to you by Cuttsy + Cuttsy
The Power of Plurality
September 16, 2026 | White Papers and Resources |
A thought piece on plurality of voice, and rewiring the advertising agency of the modern age
Brought to you by 11 London
When what matters to patients is hard to measure
September 15, 2026 | White Papers and Resources |
Patient-relevant outcomes sit at the heart of the EU HTA reforms, but ensuring they reflect lived experience requires you to look beyond what traditional clinical …
Brought to you by Cuttsy + Cuttsy
Why phase 2 decisions are locking out pharma’s best launch positions
September 14, 2026 | White Papers and Resources |
Half of the 2023 US pharmaceutical launch class missed pre-launch first-year forecasts . That gap is usually explained away as a data problem, a market …
Brought to you by Nmblr