The business opportunities that a company has formally targeted and is organised to capture.
See also:
Business strategy
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Black space
Related terms
Unique selling preposition (USP), Video focus groups, Reciprocal links, Market segmentation, Gross Domestic Product (GDP), Sensitivity to change (pharmacoeconomics), Health Maintenance Organisation (HMO), List broker, European Accreditation Council for CME (EACCME), Concept development and testing, Methodology, Single-blind trial, Tone of the media, Market penetration, Cost per click (CPC),