New independent survey shows strong Medscape Professional Network usage among UK doctors
September 5, 2022 | MedEd, Medscape, medical education
The latest results of the GP and Hospital Doctor Media Surveys reveal that the Medscape Professional Network* (MPN) is amongst the leading destinations for doctors in the UK. Of those surveyed, MPN was used by 76% of GPs in the past 12 months, second only to the BMJ (79%). Among hospital doctors, MPN was used by 41% within the past 4 weeks with only NICE and BMJ Group used more.
The healthcare practitioner media use results follow the recent launch of the Medscape.co.uk site, which provides UK HCPs with the latest UK news, drug lookups, vaccination schedules, and more point-of-care tools. It also reflects Medscape’s recent integration of Guidelines, Guidelines in Practice, Guidelines for Nurses, and Guidelines for Pharmacy to further enhance the support of UK doctors. This addition will strongly support UK GPs, who depend on having access to the most up-to-date guidelines readily available. Among GPs, 94% sought clinical guidelines within the past four weeks, for hospital doctors the rate was 88%.
“These survey results reflect the intrinsic role the Medscape Professional Network is playing in healthcare today. We reach over 8 in 10 doctors in the UK, and providing readily accessible medical information is the beating heart of our platform.” said Matthew Eisenstadt, Managing Director, WebMD UK.
Medscape’s reach and digital expertise provides the expertise to design and deliver highly impactful and targeted programmes with guaranteed HCP engagement.
*The Medscape Professional Network in the UK comprises of Medscape.com, Medscape.co.uk, Univadis, Guidelines and Guidelines in Practice.
About Medscape Education:
Medscape Education (medscape.org) delivers dynamic, innovative education to optimize learner engagement and patient outcomes worldwide. Medscape Education is the leading online global destination for physicians and healthcare professionals, providing over 5 million members with the latest medical news, expert opinion, and precision education (CME and CPD) to improve clinical practice and advance health outcomes. Medscape’s unrivalled membership reach and therapeutic expertise deliver education across 30+ specialties in 40+ learning formats, using the latest digital and live technology. Medscape is a subsidiary of WebMD Health Corp.
About WebMD
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
About the Survey
The General Practitioner Media Survey (GPMS) and Hospital Doctor Media Survey (HDMS) are funded by a joint industry group of medical publishers and specialist HCP media agencies (listed below). It provides cross-platform measurement, brand affinity metrics and extensive landscape data.
GPMS: BMJ Group, Cogora, Haymarket Medical Media, M3 (doctors.net.uk), Medscape Professional Network, OmniaMed Communications (GP Notebook), Patient, Four Health Media, HME Solutions, MMS360, ONEHealth Communications, Wrigley Foster Media.
HDMS: BMJ Group, Medscape Professional Network, Four Health Media, HME, MMS360, ONEHealth Communications, Wrigley Foster Media.
This content was provided by Medscape Education
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