2024
McCann Health London
AGENCY STATEMENT
McCann Health London, an IPG Health company, is among the world’s most awarded creative agencies. United by our vision to help brands play a meaningful role for healthier lives, we combine science, strategy and creativity with healthcare expertise to problem-solve in today’s dynamic healthcare world
At McCann Health London we’ve helped brands and businesses play a meaningful role for healthier lives since 1996. As one of the most-awarded creative agencies in the world, our ambition is to elevate the importance of healthcare communications and to impact better health outcomes for patients. We do this by combining science, strategy and creativity to expertly solve problems for our clients in today’s dynamic healthcare world.
2023 marked two years since becoming part of the IPG Health network, a collective of over 45 agencies and 6,000+ people obsessed with the future of health and inspiring behaviours that fuel better health. And it showed in our work; driven by collaboration and informed by a breadth of specialist insight and global perspectives, we helped our clients create bespoke solutions to the specific healthcare challenges they face.
Science-based approach: Our scientific approach makes complex, evidence-based science accessible and meaningful to clients and stakeholders. Our in-house expertise taps into global community insights to stay ahead of latest healthcare developments.
Integrated strategy model: Our unique model enables us to seamlessly deliver across medical, brand and engagement strategy, whether for the latest life-saving medications or nappy rash cream. With strategic effectiveness at the heart of what we do, we make work that works.
Creative excellence: Our idea-centric work attracted worldwide recognition well beyond the healthcare sector. Our innovative Smart Plants campaign – using NASA data in partnership with an Oxford University botanist – reached the pages of the Mail on Sunday and our varied award-winning work contributed to numerous network accolades including Healthcare Network of the Year at Cannes Lions, AdAge, Clio Health, New York Festivals and London International Awards.
Powered by technology: AI has been integrated into all aspects of the IPG Health network and currently, we have 100+ use cases for AI in various stages of development/implementation across disciplines.
2023 was the year in which we cemented our agency culture and values with EDI at the core. Our network’s EDI+You ethos reverberated through initiatives such as volunteering days within the local community and an agency hike up Ben Nevis which raised significant funds for secondary breast cancer charity, Make 2nds Count.
We continued to advocate for health equity, promoting women’s health issues such as menopause and breast cancer awareness, including a session on experiencing breast cancer in the south Asian community (as addressed in our award-winning Bread Exam work).
Our IGNITE internship programme reached the goal we had originally set out to achieve just four years ago – more than half of the creative department has now been recruited via Ignite, changing the make-up of the team and ensuring that our life-changing creativity is truly representative.
Our values of optimism, authenticity and originality inform how we live and our Shine awards help to drive a culture of appreciation reflecting those. We encourage personal career management and upskilling around career-critical developments such as AI and health equity. But all with a fundamental focus on wellbeing supported by our team of Mental Health First Aiders.
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2024 Agency Data
Ranking factors contributing to agency score
PM Society Awards – Laura Hyde Foundation – The Feelings – Gold – Charity/Patient org
PM Society Awards – Laura Hyde Foundation – The Feelings – Gold – Disease awareness
PM Society Awards – Laura Hyde Foundation – The Feelings – Finalist – Creative Impact Award
PM Society Awards – CSL – Cholesterol Factory – finalist – Best ad or campaign
PM Society Awards – CSL – Cholesterol Factory – finalist – Best creative medical education
PM Society Awards – UCB Pharma – EnvironMental Issue – finalist – Disease awareness
The Drum Creative Rankings: The Bread Exam = No.6
One Show – CSL – Cholesterol Factory – Merit – Craft/Art Direction
One Show - Laura Hyde Foundation – The Feelings – Shortlist – Craft/Writing
One Show - Laura Hyde Foundation – The Feelings – Shortlist – Animation
One Show - Laura Hyde Foundation – The Feelings – Shortlist – Original Music
One Show – ASTI – Tear Couture – Shortlist – Events
One Show – ASTI – Tear Couture – Shortlist – A/VR
NY Festivals Health – Janssen – Blocked View – Finalist – Pharma
NY Festivals Health – CSL Cholesterol Cutdown – Finalist – Pharma
NY Festivals Health – CSL Cholesterol Cutdown – Finalist – Pharma
NY Festivals Health – CSL Cholesterol Cutdown – Finalist – Pharma
NY Festivals Health – UCB Pharma – Finalist – Pharma
NY Festivals Health – UCB Pharma – Finalist – Pharma
NY Festivals Health – Laura Hyde Foundation – The Feelings – Finalist – Health & Wellness
NY Festivals Health – Laura Hyde Foundation – The Feelings – Finalist – Health & Wellness
NY Festivals Health – Laura Hyde Foundation – The Feelings – Finalist – Health & Wellness
The Good Report – The Bread Exam – 8th place Top 40 campaigns
Advertising Health – The Bread Exam - #1 most awarded by region (EMEA)
Advertising Health – The Bread Exam - #5 Top Campaign
Advertising Health – The Bread Exam - #5 Top Agency
Clio Health - Laura Hyde Foundation – The Feelings – Finalist – Health Awareness
Cannes Lions – Plant Drop/Smart Plants – Silver/Brand Experience
Cannes Lions – Plant Drop/Smart Plants – Bronze/Creative Commerce
Cannes Lions – Plant Drop/Smart Plants – Finalist/Brand Experience
Cannes Lions – Nurofen/See My Pain – Shortlist/Creative B2B
Gerety Awards – ASTI/Tear Couture – Shortlist/Media Cut
Creative Floor – Laura Hyde Foundation/The Feelings - WIN – charity/Pro Bono
Creative Floor – Laura Hyde Foundation/The Feelings - WIN – Charity/Pro Bono
Creative Floor – Laura Hyde Foundation/The Feelings – WIN – Charity/Pro Bono
Creative Floor – Laura Hyde Foundation/The Feelings – Finalist
Creative Floor – Laura Hyde Foundation/The Feelings – Finalist
Creative Floor – Laura Hyde Foundation/The Feelings – Finalist
Creative Floor – Laura Hyde Foundation/The Feelings – Finalist
Creative Floor – Nurofen/See My Pain – WIN – ED+I
Creative Floor – Nurofen/See My Pain – WIN – ED+I
Creative Floor – Nurofen/See My Pain – WIN – Consumer/Patient
Creative Floor – CSL/Cholesterol Factory – WIN – HCPs
Creative Floor – CSL/Cholesterol Factory – Finalist
Creative Floor – CSL/Cholesterol Factory – Finalist
Creative Floor – GSK/Infanrix/60 Million Dots – WIN – Consumer/Patient
Creative Floor – GSK/Infanrix/60 Million Dots - Finalist
Creative Floor – GSK/Infanrix/60 Million Dots - Finalist
Creative Circle – Laura Hyde Foundation/The Feelings – Bronze – Radio/Podcast
Creative Circle – Laura Hyde Foundation/The Feelings – Bronze – Writing
London International Awards – Plant Drop/Smart Plants – Silver – Creative use of Data
London International Awards – Plant Drop/Smart Plants – Finalist London International Awards – Plant Drop/Smart Plants – Finalist
AdAge Healthcare Marketing Impact Awards – Nurofen/See My Pain – Gold – Purpose-led campaign of the year
Epica Awards – Plant Drop/Smart Plants – Bronze – Prescription/OTC
Epica Awards – Plant Drop/Smart Plants – Bronze – Creative use of Data
Epica Awards – Plant Drop/Smart Plants – Finalist
Epica Awards – Nurofen/See My Pain – Bronze – Prescription/OTC
Eurobest – Plant Drop/Smart Plants – Finalist – Creative Commerce