McCann Health London

McCann Health London has helped brands and businesses play a meaningful role for healthier lives since 1996. As one of the world’s most-awarded creative agencies, our ambition is to elevate the importance of healthcare communications and drive better health outcomes for patients. We combine science, strategy and creativity to solve complex challenges for our clients in today’s dynamic healthcare world.

2024 marked three years since becoming part of the IPG Health network – a collective of over 50 agencies and nearly 6,000 people obsessed with harnessing creativity, technology and data to inspire behaviours that fuel better health. And it showed in our work; through collaboration, specialist insight and global perspectives, we help our clients create bespoke solutions to the specific healthcare challenges they face.

Science-based approach: Our scientific expertise makes complex, evidence-based information accessible and meaningful to clients and stakeholders. By blending global insights with local know-how, we stay ahead of the latest healthcare developments.

Integrated strategy model: Our unique model connects across medical, brand and engagement strategy to deliver seamless solutions – whether for breakthrough medications or everyday wellbeing products. With strategic effectiveness at our core, we create work that truly works.

Creative excellence: Our idea-centric work – including the innovative Tear Couture Lookbook for Acid Survivors Trust International with photography by Rankin – earned global recognition far beyond the healthcare sector. Our award-winning work helped our network achieve prestigious accolades such as Healthcare Network of the Year at Cannes Lions, AdAge, Clio Health, New York Festivals and London International Awards.

Driven by technology
EPICC, IPG Health’s AI-powered engine, transforms data into actionable insights. This proprietary tool fuels our strategy and creative process, accelerating content creation, personalization and activation at speed and at scale.

EDI, values & culture
Our EDI+You ethos continues to shape our culture and work. From our EDI podcast exploring neurodiversity and women’s safety to advocacy for health equity and our Women’s Health initiative, we champion inclusion across everything we do.

Our IGNITE creative internship programme celebrated its five-year anniversary and achieved its goal of transforming the make-up of the team, ensuring our creativity reflects the world we serve. And our work is all the stronger for it.

Our values of optimism, authenticity and originality guide how we work, reinforced through our Shine awards that help drive a culture of appreciation. We encourage our people to proactively manage their careers and build skills in areas such as AI and health equity through our Brilliant Basics and Inspiration Sessions training sessions – all underpinned with a focus on wellbeing, supported by our team of Mental Health First Aiders.