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T40 2025
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2025

VCCP Health

AGENCY STATEMENT

VCCP Health is the challenger agency for challenger brands. We transform the fortunes of Rx, OTC and wellness brands with big ideas that work across every touchpoint in the customer journey. Our work has often led to awards, but above all, it leads to results.

Agency description

The challenger agency for challenger brands

VCCP Health was founded in 2008, as a specialist team equipped to bring VCCP’s renowned challenger thinking to healthcare brands. As well as our name and London offices, we share the VCCP principles, designed to challenge the bad habits of big agencies. This means we keep teams small and agile and foster a happy, responsible work environment.

We pride ourselves on developing big ideas for healthcare brands that stand out, create intrigue and disrupt category conventions. Ideas that can change brand fortunes and change lives too.

Having said that, the small details matter to us just as much as the big ideas. Process and punctuality may not sound exciting, but it’s our consistent attention to detail that keeps accounts running smoothly and ensure that we always deliver for clients.

Our approach

We specialise in working with ambitious clients to transform the fortunes of their Rx, OTC and wellness brands. How? By challenging the categories they operate in – in other words, finding a unique way to help the brand stand out from the crowd.

Our motto ‘It only works if it all works’ is essential part of this process, ensuring we think beyond advertising and consider the entire customer experience.

Our teams

Once we gain a thorough understanding of our client’s business, we create a specialist team with the right skillsets to solve whatever challenge they face. This team works within the VCCP Partnership, sharing resources with our consumer colleagues who work on brands such as O2, Cadbury and Easyjet. This enables us to bring the latest consumer marketing thinking and innovations to healthcare brands.

Our results

We love to win awards (who doesn’t) but above all we judge ourselves by the results we achieve for our clients. Time and again though, we see a direct link between award-winning work and the upturn in the fortunes of our clients who ran it – keeping our creative teams and our clients happy.

Enough about us.

Are you facing any business problems or looking to get your brand noticed? Why not get in touch. We’re always ready for a challenge.

Contact details
66 Berners St, Fitzrovia, W1T 3NL
07595003744
beverleyn@vccp.com
https://www.vccp.com/uk/capabilities/health

 Key contact

Beverley Newbury
CEO
beverleyn@vccp.com
07595003744

Social media

2025 Agency Data

2024 awards
Billings from UK creative healthcare work
Total agency billings
Social media footprint
Total staff - 50-74 staff
Healthcare staff - 50-74 staff
Agency age - Between 15 and 20 years
Status - NETWORKED
70-79% - Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
This information was supplied or confirmed by VCCP Health. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

Ranking factors contributing to agency score

Awards

PM Society Awards 2024:
SILVER - Best use of insight: Teva Pharmaceuticals, Love doesn't take a break
SILVER - Disease awareness: Teva Pharmaceuticals, Love doesn't take a break
GOLD: External campaign for a pharma or healthcare organisation: Teva pharmaceuticals, Love doesn't take a break
GOLD: Patient support: Teva pharmaceuticals, Love doesn't take a break
FINALIST: Product Brand Campaign. Gedeon Richter, Ryeqo - Good Pain
FINALIST: Product promotion (single piece), Gedeon Richter, Ryeqo - Good pain
Vetty awards 2024
GOLD: Campaign - new product/program or service launch. Elanco. Zen Fantastical
GOLD: TV commercial. Elanco. Zen Fantastical
SILVER: Magazine ad, B2B Trade, Campaign. Elanco. Zen Fantastical
SILVER: Digital sales aid, B2B Trade. Elanco. Zen Fantastical
BRONZE: Sales promotion (brochures, sales detailers, media kits) Elanco. Zen Fantastical
BRONZE: Photography. Elanco. Zen Fantastical
DA&D
BRONZE Pencil: Pharma Film. Chiesi Breath by Breath