UK-based Bedrock Healthcare Communications has appointed Patricia Forsyth as its new client services director.
Forsyth has more than 15 years’ experience in the medical communications sector and has held senior level roles at Strategem, Ogilvy Healthword and most recently with Acumed as scientific director.
“Patricia’s extensive experience and outstanding track record will be essential in further augmenting current client relationships and expanding and building successful new ones,” said Bedrock managing director David Youds.
“Patricia has combined her scientific and commercial understanding to work strategically with both large and small clients, including most recently Novartis, Abbott, Astellas, Bristol-Myers Squibb, PharmaMar and Roche, and we are lucky to have her on board,” Youds concluded.