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Graphite Digital

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Email
+44 (0) 1273 603 032

Graphite is a digital experience agency specialising in healthcare and life sciences. For more than 15 years we’ve worked with global pharma and healthcare organisations to create digital experiences for patients, healthcare professionals and consumers.

Healthcare organisations have invested heavily in digital platforms, content, data and AI. The challenge isn’t creating more digital activity, it’s creating experiences people genuinely value. We help clients understand where that value is created, where effort outweighs it, and what deserves to be improved, built or scaled.

Our work combines customer research, experience strategy, product design and design systems to improve the quality of decisions before significant investment is committed, then helps clients deliver those decisions consistently across brands, markets and channels.

We work as partners rather than vendors. We ask better questions, make trade-offs visible, and bring the perspective of patients and HCPs into strategy and design so the experiences we build work for the people who actually use them.

Core capabilities:

  • Customer Insight and Opportunity Definition
  • Experience Strategy
  • Experience and Service Design
  • Design Systems and Governance
  • Global-to-Local Enablement
  • Experience Insights and Optimisation

Graphite Digital, Runway East, New England Street, Brighton and Hove, Brighton, UK

  • The Lovie Awards: Bronze Lovie and People’s Lovie Winner in Apps, Mobile & Voice: Wellness & Lifestyle.
  • Corporate Vision Media Innovator Award: Best Digital Design Agency – South East England
  • Corporate Livewire Global Award: Specialist Digital Design Agency of the Year
  • The Drum Digital Industries Awards 2021: Highly Commended in Health and Pharma
  • Sussex Businessperson of the Year Award, commendation: Rob Verheul, CEO
  • Digital Media Awards, Winner ‘Best App’ (Vhi Healthcare)
  • PM Society Digital Awards, Finalist, Pharma Technology Impact (Astellas Pharma)
  • PM Society Digital Awards, Finalist, Internal Communications (Astellas Pharma)
  • Sussex Business Awards, Winner, Creative Industries category
  • Brighton Hove Business Awards, Winner, Large Business of the Year
  • AIM Awards, Shortlist, Customer Experience (Vhi Healthcare)

PM Society

Our work is built around four capabilities: define, deliver, scale and optimise.

Define value. We connect customer insight, clinical context and business priorities to identify where value can be created for HCPs, patients and consumers. This includes journey mapping, user research and opportunity identification to prioritise where investment should go, alongside experience strategy work such as strategic workshops, jobs-to-be-done validation and measurement frameworks that align teams around the outcomes that matter.

Deliver value. We design experiences, interfaces and content models around real customer needs, behaviours and contexts, using prototyping, omnichannel UX design and usability testing. Where content alone isn’t enough, we design the wider service around it, mapping the support and value exchange customers need through service blueprinting and journey design.

Scale value. We build the design systems, governance models and adoption frameworks that let organisations deliver customer value consistently across brands, markets and channels. This spans global-to-local enablement, market enablement, implementation and support, and the training needed to embed new ways of working.

Optimise value. We help organisations learn from how customers actually behave, then use that to keep improving. This includes analytics review, evaluative research, experience audits, conversion optimisation, A/B testing and structured innovation programmes that turn insight into ongoing improvement.

Across all four, our approach stays the same: evidence-led, practical, and focused on what creates genuine value for the people organisations serve, not just what’s technically possible to build.

Team

Strategists, researchers, designers and delivery specialists working in dedicated cross-functional squads for each client, based in Brighton and London.

What do HCPs want from pharma medical information sites in 2026?

At Graphite, we regularly carry out first-hand research with healthcare professionals (HCPs) to understand how they interact with digital experiences in practice. When you combine those conversations with wider sector...

Webinar: What do HCPs really want from pharma digital in 2026?

Our research shows that healthcare professionals are not disengaging from pharma digital. They are becoming more selective about the experiences that earn their attention. To explore what this means for...

First impressions matter: Why getting your onboarding right is key for digital engagement

As pharma organisations invest extensively in creating engaging content, the onboarding process must not be overlooked. Seamless onboarding is the key to ensuring that HCPs not only meet regulatory standards,...

5 key digital CX challenges in pharma, and how to start solving them

Creating great digital experiences in pharma isn’t easy, but progress doesn’t always need to come from big projects or budgets. Here are 5 common challenges that leading digital teams are...

Driving behaviour change for positive patient outcomes in pharma

Discover how pharma can help to achieve better patient health outcomes by informing patient behaviour through insights, strategy and collaboration.

How Design Systems enable streamlined regulatory approval in digital pharma

The strict compliance guidelines that exist within pharma can mean that digital content and platforms can take a long time to be approved and involve lots of back and forth...

How to successfully manage change and enable digital transformation within pharma

Change is an essential aspect of any business, and learning to manage it effectively will be key for long-term success. Getting your team on board with change and digital transformation...

How Design Systems enable streamlined regulatory approval in digital pharma

The strict compliance guidelines that exist within pharma can mean that digital content and platforms can take a long time to be approved and involve lots of back and forth...

Ensuring a seamless transition from design to development: Strategies for successful collaboration

When designing digital products and services, the process of transitioning from design to development plays a critical role in bringing concepts to life. Our Design Lead, Edward Hart, explains why...

Is your pharma brand site meeting HCP expectations? Our checklist of common mistakes

Here’s 8 things you can check your brand site for today to ensure it’s delivering, and engaging HCPs.

ALL PRESS RELEASES

What HCPs want from digital pharma in 2026: The value gap

We’re proud to share Graphite’s 2026 research report. An in-depth look at how healthcare professionals experience digital engagement with life sciences today, and where the value gap is widening.

The digital reality check: How pharma measures up in 2025

Download your copy of our latest pharma white paper, exploring the latest digital trends, challenges and opportunities in pharma.

Disconnected pharma: Navigating digital challenges and priorities in 2024

We are delighted to present Graphite’s research whitepaper for 2024 — and this year we are able to share the challenges and priorities that digital leaders are finding, in this...

Is trust the key factor in digital HCP engagement? New whitepaper from Graphite Digital

Based on research with HCPs in the UK, USA and France, Graphite Digital’s latest whitepaper sheds light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising...

The Contradiction Conundrum: New digital pharma report

New research, based on the views of 450 pharma professionals, reveals contradictions in how pharma organisations are approaching their digital products and strategies.

ALL WHITE PAPERS

Bridging the value gap: The systems, teams and mindsets that matter

In pharma, the challenge is no longer understanding what HCPs want from digital. It’s delivering it consistently. In this webinar, we explored what needs to change inside organisations to make...

The strategic role of AI in scaling Design Systems across channels

How can pharma teams scale AI safely across channels? In this session, Ed Hart and Nicolas Barcza explore why strong Design Systems are the foundation for making AI operational, compliant...

Pharma’s digital dilemma: Finding the balance between speed, scale, and experience

What’s holding pharma back from true digital transformation? At NEXT Pharma 2025, Our CEO Rob Verheul and Roeland van der Heiden (AstraZeneca) argued it starts with design systems. This quick...

Redefining digital ROI: Engagement, experience, and the new metrics of success

Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional KPIs to measure real impact and ROI from digital and...

ALL VIDEOS AND PODCASTS

We are proud to have been recognised with an EcoVadis Bronze Medal, placing Graphite among the top 35% of companies assessed by EcoVadis for sustainability performance. This recognition reflects our ongoing commitment to doing the right thing — for our people, our clients, our community, and in terms of our contributions to wider society.

To earn this recognition, we completed the EcoVadis Sustainability Rating assessment, which evaluates verifiable evidence across environment, ethics, labor & human rights, and sustainable procurement — covering the way we value our team, the efficacy of the work we do, the way we treat our partners and suppliers, and the overall benefit we provide to society.

Anna Brooke

Anna Brooke
Head of UX
anna.brooke@graphitedigital.com
Linkedin Profile

Latief Ziada

Latief Ziada
Global Business Development
latief.ziada@graphitedigital.com
Linkedin Profile

Leslie Rois-Burrows

Leslie Rois-Burrows
Head of Delivery
leslie.rois-burrows@graphitedigital.com
Linkedin Profile

Kerry O’Connor

Kerry O’Connor
Managing Director
kerry.oconnor@graphitedigital.com
Linkedin Profile

Edward Hart

Edward Hart
Head of Design
edward.hart@graphitedigital.com
Linkedin Profile

Rob Verheul

Rob Verheul
CEO
rob.verheul@graphitedigital.com
+44 (0) 1273 679 333
Linkedin Profile
Twitter Profile

Our clients include AstraZeneca, Alexion, Astellas, Chiesi, CSL Behring, Dexcom, GSK, NHS, Pfizer and others.

“Graphite is a key partner for us. Their user focus, product insight, design thinking, and creative capability complement our strategy perfectly, and together we will create more and more value for our customers and our business on a global scale”. — Director & Global Channel Lead, Enterprise Multi-Channel Marketing at a global pharmaceutical brand

”This is great external validation by industry peers of the value being delivered from our digital investments and echos the experience of our customers, rating it Irelands #1 Medical App (iOS). We are delighted to partner with Graphite Digital who, as leaders in designing digital health solutions, constantly propel us to create customer experiences that not only work – but excite!” – Sarah West-Keogh, Head of Customer Experience, Vhi Healthcare 

”We partnered with Graphite to help us better understand these essential elements of the HCP onboarding process, leading to a complete change of the registration process, and furthermore a change in the registration process at a global scale. Apart from other great insights and clear action points, it’s been, without a doubt, a key investment as it has now enriched our user experience.” – Maria Nieves Alvarado, Associate Director, Omnichannel Marketing Excellence, Astellas 

”Working with Graphite has given us a deeper understanding on how we can develop our future strategy and ensure that users of the services have a positive experience and want to come back to the platform to improve their health and wellbeing.” – Ian Reddington, Programme Manager – Digital Lead Diabetes, NHS North West London

Company Details

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 Latest Content from  Graphite Digital 

What do HCPs want from pharma medical information sites in 2026?

At Graphite, we regularly carry out first-hand research with healthcare professionals (HCPs) to understand how they interact with digital experiences in practice. When you combine those conversations with wider sector…

Bridging the value gap: The systems, teams and mindsets that matter

In pharma, the challenge is no longer understanding what HCPs want from digital. It’s delivering it consistently. In this webinar, we explored what needs to change inside organisations to make…

Webinar: What do HCPs really want from pharma digital in 2026?

Our research shows that healthcare professionals are not disengaging from pharma digital. They are becoming more selective about the experiences that earn their attention. To explore what this means for…

The strategic role of AI in scaling Design Systems across channels

How can pharma teams scale AI safely across channels? In this session, Ed Hart and Nicolas Barcza explore why strong Design Systems are the foundation for making AI operational, compliant…

What HCPs want from digital pharma in 2026: The value gap

We’re proud to share Graphite’s 2026 research report. An in-depth look at how healthcare professionals experience digital engagement with life sciences today, and where the value gap is widening.

First impressions matter: Why getting your onboarding right is key for digital engagement

As pharma organisations invest extensively in creating engaging content, the onboarding process must not be overlooked. Seamless onboarding is the key to ensuring that HCPs not only meet regulatory standards,…

Pharma’s digital dilemma: Finding the balance between speed, scale, and experience

What’s holding pharma back from true digital transformation? At NEXT Pharma 2025, Our CEO Rob Verheul and Roeland van der Heiden (AstraZeneca) argued it starts with design systems. This quick…

Redefining digital ROI: Engagement, experience, and the new metrics of success

Clicks and engagement only tell part of the story. In this webinar, pharma leaders discuss how to move beyond traditional KPIs to measure real impact and ROI from digital and…

5 key digital CX challenges in pharma, and how to start solving them

Creating great digital experiences in pharma isn’t easy, but progress doesn’t always need to come from big projects or budgets. Here are 5 common challenges that leading digital teams are…

The digital reality check: How pharma measures up in 2025

Download your copy of our latest pharma white paper, exploring the latest digital trends, challenges and opportunities in pharma.