Brood

At brood our goal is to work only with products that make a meaningful difference to the lives of the people who use or take them. We don’t promote fast foods to the kids who already have a 25% chance of being obese before they reach adulthood1 ; increasing their risk of type 2 diabetes, cancer, heart and liver disease. Instead we choose to work in areas where we believe we can make a positive contribution to society. We create advertising campaigns that turn highly technical and complex products into brands that people can truly believe in. It’s wrong to assume that every product that helps alleviate people’s suffering or improves their health will become a trusted brand; or that a product that is objectively the ‘best’ in its category will become a market leader. Price (especially when the NHS is the buyer), promotional spend, convention and inertia all conspire to prevent many great products from reaching their potential. So how do we help our clients guarantee that their product is successful? Simple. We strive to find the key insight into the behavior of our audience that will allow us to create effective brand differentiation. This insight forms the basis of highly creative work that communicates meaningful benefits and compelling reasons to believe. With this platform we turn products into brands that are trusted by doctors and chosen by consumers. Brands that change lives. Brands that make a difference. In short, we create Brands That Matter The work we do can make the world a healthier, happier place. To us, that matters. Does it matter to you?

1. National Child Measurement Programme 2020/21. At age 10-11 (year 6), 25.5% of children in the UK are obese and 15.4% overweight.

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