McCann Health London

At McCann Health London we’ve helped brands and businesses play a meaningful role for healthier lives since 1996. As one of the most awarded creative agencies in the world, our ambition is to elevate the importance of healthcare communications and to impact better health outcomes for patients. We do this by combining science, strategy and creativity to expertly solve problems for our clients in today’s dynamic healthcare world. During 2021 McCann Health London was proud to become an IPG Health company, a collective of over 45 agencies and 6,000+ people across six continents driven by a healthy obsession with creating novel marketing solutions and doing what’s right for our clients, their brands and our people. We benefit from the specialist insight and global perspective of a large health network, while collaborating with our clients to create bespoke solutions to the specific healthcare challenges they face. 2021 was a year of growth for us: for healthcare overall, as the continued global pandemic put a renewed focus on our capabilities and impact; for our agency as we cemented our industry position alongside IPG Health; and culturally as we consolidated our values with wellbeing and diversity/inclusion at the core of our agency offer. Science-based approach: Our scientific approach makes complex, evidence-based science accessible to clients and stakeholders. A 450+ strong community of PhDs, MDs, pharmacists and medical/scientific experts, the council partners with WHO, UN, start-ups, advisory boards, academia and advocacy groups - particularly in advising through the COVID-19 pandemic. Strategic outcomes: We aim to make work that works, with strategic effectiveness at the heart of what we do. From selling more nappy rash cream, companies signing up to acid control standards for Tear Couture or saving actual lives through mental health awareness campaign The Feelings and breast cancer screening campaign The Bread Exam. Creative excellence: Our work has attracted worldwide recognition, both in healthcare communications and the broader creative sphere. We are European Health Agency of the Year (London International Awards) with a Cannes Lions Grand Prix to our name. We are also part of the Most Awarded Network (Creative Floor) and Network of the Year (Clio Health) Informed by expertise: Our long-established Expert division offers an unrivalled level of healthcare insight through a range of current practitioners from fields including pharmacy, dentistry, nutrition and nursing. The teams’ specialist insight helps to connect to the target audience with solutions informed by real-life experience. Our central DE&I ethos reverberates through initiatives such as our Gender Inequality Hack (developing next-level thinking for women’s health) and our IGNITE internship programme (through which we have permanently hired diverse creative talent). Our ‘Inspiration Sessions’ offer perspective-broadening guest speakers, from Instagram to patients undergoing treatment. IPG Health’s Innovation Week and Science Festival explore developments in technology, data and analytics. Our values of optimism, authenticity and originality inform how we live. With a flexible working policy, we’re reconnecting with colleagues at our new office in ways which work for us. We encourage personal career management, with a fundamental focus on wellbeing supported by Mental Health First Aiders.

Ranking bar here

Cannes Lions - 1 x Grand Prix – The Bread Exam
Cannes Lions - 1 x Gold – The Bread Exam
Cannes Lions - 1 x Gold – The Bread Exam
Cannes Lions - 1 x Gold – The Bread Exam
Cannes Lions – 1 x Silver – The Bread Exam
Cannes Lions – 1 x Silver – The Bread Exam
Cannes Lions – 1 x Silver – The Bread Exam
Cannes Lions – 1 x Bronze – The Bread Exam
Cannes Lions – 1 x Bronze – The Bread Exam
Cannes Lions – 1 x Bronze – The Bread Exam
Cannes Lions – 1 x Bronze – The Bread Exam

Creative Floor – Win – Teva
Creative Floor – Win – Reckitt (Nurofen Express)
Creative Floor – Win – Johnson & Johnson (Janssen)
Creative Floor – Win – AstraZeneca

London International Awards – 1 x Gold – The Bread Exam
London International Awards – 1 x Gold – The Bread Exam
London International Awards – 1 x Gold – The Bread Exam
London International Awards – 1 x Silver – The Bread Exam
London International Awards – 1 x Silver – The Bread Exam
London International Awards – 1 x Silver – The Bread Exam
London International Awards – 1 x Silver – The Bread Exam
London International Awards – 1 x Silver – The Bread Exam
London International Awards – 1 x Silver – The Bread Exam
London International Awards – 1 x Bronze – The Bread Exam
London International Awards – 1 x Bronze – The Bread Exam
London International Awards – Regional Healthcare Agency of the Year – Europe

Golden Drum Awards – 1 x Grand Prix – The Bread Exam
Golden Drum Awards – 1 x Golden Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Silver Drum – The Bread Exam
Golden Drum Awards – 1 x Bronze Drum – The Bread Exam

Epica Awards – 1 x Gold – The Bread Exam
Epica Awards – 1 x Gold – The Bread Exam
Epica Awards – 1 x Gold – The Bread Exam
Epica Awards – 1 x Bronze – The Bread Exam

Eurobest – 1 x Grand Prix – The Bread Exam
Eurobest – 1 x Gold – The Bread Exam
Eurobest – 1 x Gold – The Bread Exam
Eurobest – 1 x Silver – The Bread Exam
Eurobest – 1 x Bronze – The Bread Exam

Gerety Awards – Silver – The Bread Exam

WARC Awards – 1 x Grand Prix – The Bread Exam