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T40 2025
14

2024

Salt

AGENCY STATEMENT

We're Salt - a strategic creative agency using human connections to make a positive difference in health. 

Agency description

Salt launched in 2017, wanting to create smart, well-crafted work, without the fuss.

Today we might be bigger, but the focus is still the same. Building human connections through straightforward strategy and bold creative ideas that make a difference.

We’re passionate about supporting people and our planet, and put these values at the heart of how we operate. Salt is B Corp certified, carbon negative, and we run our own charity, Salt of the Earth.

We love a challenge – getting stuck in and coming up with creative ideas that engage and inspire change. We’re always happy to chat and you’re welcome to pick our brains!

Contact details
Exmouth House, 3-11 Pine Street, London, EC1R 0JH
hello@saltthinking.com
https://saltthinking.com

 Key contact

Kath Cotton
Managing Director
kath@saltthinking.com

Social media

2024 Agency Data

2023 awards
Billings from UK creative healthcare work
Total agency billings
Social media footprint
Total staff - 10-24 staff
Healthcare staff - 10-24 staff
Agency age - Between 5 and 7 years
Status - INDEPENDENT
90-100%- Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
This information was supplied or confirmed by Salt. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

Ranking factors contributing to agency score

Awards

PM Society Awards 2024
BRONZE: Creative impact award – Here for Life

PM Society Awards 2024
FINALIST : Charity or patient organisation – Here for Life

PM Society Awards 2024
FINALIST : External comms campaign – Seeing joy in the everyday

PM Society Awards 2024
FINALIST : Internal comms – Head Start

PM Society Awards 2024
FINALIST : Meetings, events and exhibitions – The Time Back Room

PM Society Digital Awards 20243
GOLD: Charities, patient associations & the NHS Here for Life

Communiqué 2023
HIGHLY COMMENDED: Charitable campaign of the year – Here for Life

Communiqué 2023
FINALIST: Excellence in multichannel comms – Here for Life

Communiqué 2023
FINALIST: Excellence in healthcare partnerships – Here for Life

Creative Floor 2023
FINALIST: Charity pro bono – Mixed media – Here for Life

Creative Floor 2023
FINALIST: Charity pro bono – Photography – Here for Life

Creative Floor 2023
FINALIST: Charity pro bono – social media – Here for Life

The Drum Marketing Awards 2023
FINALIST: Public sector/charity/not for profit – Here for Life