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  • Communiqué 53 Cover Image
    • T40 2025
    29

    2025

    Salt

    AGENCY STATEMENT

    We're a strategic creative agency, using human connections to make a positive difference

    Agency description

    Salt is a strategic creative agency, launched in 2017 to create smart, well-crafted work, without the fuss.
    Today we might be bigger, but the focus is still the same – using human connections to make a positive difference in health. We love what we do and get excited by every challenge.
    We’re passionate about supporting people and our planet, and put these values at the heart of how we operate. Salt is B Corp certified, carbon neutral, and partners closely with charity Salt of the Earth.
    We love a challenge – getting stuck in and coming up with creative ideas that engage and inspire change. We’re always happy to chat and you’re welcome to pick our brains!

    Contact details
    Exmouth House, 3-11 Pine Street, London, EC1R 0JH
    kath@saltthinking.com
    https://www.saltthinking.com/

     Key contact

    Kath Cotton
    Founder / Managing Director
    kath@saltthinking.com

    Social media

    2025 Agency Data

    2024 awards
    Billings from UK creative healthcare work
    Total agency billings
    Social media footprint
    Total staff - 10-24 staff
    Healthcare staff - 10-24 staff
    Agency age - Between 7 and 10 years
    Status - INDEPENDENT
    70-79% - Approximate percentage of advertising, branding, creative or design work in the UK healthcare market
    This information was supplied or confirmed by Salt. Bar charts are indicative only, with 100% being the maximum score allocated across all agencies. Billings from UK creative healthcare work are not a subset of total annual billings, and so may show a higher rating.

    Ranking factors contributing to agency score

    Awards

    FINALIST - PM SOCIETY DIGITAL AWARDS
    Innovation – creativity – Muscle Maps Tool
    https://pmsociety.org.uk/awards/pm-society-digital-awards-2024/pm-society-digital-awards-finalists-2024/
    BRONZE - PM SOCIETY AWARDS
    Creative impact award – Here for Life
    https://pmsociety.org.uk/results/pm-society-awards-2024-results/pm-society-awards-2024-creative-impact-award/
    FINALIST - PM SOCIETY AWARDS
    Charity or patient organisation – Here for Life
    https://pmsociety.org.uk/results/pm-society-awards-2024-results/pm-society-awards-2024-charity-or-patient-organisation-including-pro-bono/
    FINALIST - PM SOCIETY AWARDS
    External comms campaign – Seeing Joy in the Everyday
    https://pmsociety.org.uk/results/pm-society-awards-2024-results/pm-society-awards-2024-external-communications-campaign-for-a-pharma-or-healthcare-organisation/
    FINALIST - PM SOCIETY AWARDS
    Internal comms campaign – Headstart
    https://pmsociety.org.uk/results/pm-society-awards-2024-results/pm-society-awards-2024-internal-communications/
    FINALIST - PM SOCIETY AWARDS
    Meetings, events and exhibitions – The Time Back Room
    https://pmsociety.org.uk/results/pm-society-awards-2024-results/pm-society-awards-2024-meetings-events-and-exhibitions/