Putting AI to work for pharma marketing leaders of the future
Modern marketing is a hybrid craft, built on human judgement and empathy, strengthened by AI’s ability to work at scale and analyse complex information
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Blogs
Bayer launches ‘Anything but Normal’ campaign highlighting women’s health issues
Over 1.5 billion women worldwide – almost one in two women – experience women’s health issues
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Shaping the future of healthcare communications
Introducing the 2026 Communiqué Awards
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With compassion
If we don’t have compassion, we really do need to question what that says about us as individuals and organisations
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McNamara’s Fallacy
Why marketing science is harder than you think
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Book your tickets and join the PM Society for the 40th PM Awards on 20 March 2026
The PM Awards celebrate creativity in pharmaceutical marketing and healthcare communications
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Inizio Ignite sparks a new era of connected advisory solutions
The new advisory partner brings together Research Partnership, Putnam, Vynamic and STEM
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Prescient Healthcare Group acquires Uptake
Prescient acquires Uptake, with a focus on exceptional client delivery and impact in the pharmaceutical and biotech industry
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Havas Life London unveils AI awareness campaign
The campaign highlights the dangers of AI misinformation in rare disease
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ISPEP announces inaugural Advisory Board to strengthen global patient engagement leadership
The appointees will guide ISPEP’s not-for-profit organisation strategy and the professionalisation and advancement of patient engagement
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Unlocking the full potential of healthcare company partnerships
The most successful partnerships overcome both cultural and organisational divides
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