Boehringer Ingelheim has expanded its local social media initiatives in the UK with the launch of a new YouTube channel.
The Boehringer UK channel went live this week, just as the German pharmaceutical company celebrated its UK affiliate’s 50th birthday.
To mark this anniversary the company has a video showing employee perspectives of working for the firm.
The YouTube channel joins Boehringer UK’s existing social media accounts, which encompass a UK corporate Twitter feed, an atrial fibrillation Twitter account and a Flickr account.
• Details of these accounts, and many more across the industry, can be found in the Digital Handbook’s Pharma social media directory
