A new handbook has been launched to help pharma marketers in Europe and beyond navigate the evolving, expanding digital landscape.
Written by this author, the Digital Handbook features insight from pharma experts at Sanofi, Roche, Boehringer, Bayer, Pfizer and Merck Serono.
Across seven sections it covers:
• Pharma and digital
• Digital strategy
• European online audiences
• Social media
• Mobile and pharma
• Regulatory issues
• Best practice
The first print edition of the Handbook can be viewed online, but all its content is also available on pmlive.com, in a new dedicated section of the website that is also home to a comprehensive pharma social media directory and the most up to date listing of pharma mobile apps available.
The Handbook’s content will be regularly updated, and since it went live has already seen additions from the likes of Janssen, Boehringer and UCB.
