Global medical communications agency Emotive has launched a new visual identity and branding to reflect its evolution over the past ten years.
Emotive said the fresh identity captures its “essence of inspiring change by blending deep scientific expertise with creative brilliance”, and has been launched alongside a new agency website.
Chris Edmonds, Emotive’s chief executive officer, explained the rationale behind developing the new branding: “Over the years, we have significantly expanded our team… With offices in the UK and US, Emotive is now a truly global medical communications agency, tackling some of the most interesting challenges in life sciences, including within the fields of rare disease, oncology and advanced therapies. We wanted to create a new brand identity that better reflected our agency and the values we hold.”
Emotive’s new branding is inspired by two complementary aspects of the agency’s personality: its energy and stability. The new-look logo is formed from the word ‘Emotive’ in weighty capital letters to convey the power of engaging medical communications to spark action. The letters are assembled vertically, creating a sense of progress built upon strong and reliable foundations. The cerise pink and dark purple colours are a continuation of Emotive’s previous design style, giving a nod to the agency’s heritage.
The website communicates Emotive’s creativity fused with scientific precision. A video montage showcases some of the agency’s work, ranging from 3D animation to patient-centric campaigns and symposia, as well as its pro bono work for Medics4RareDiseases. Clickable links detail the agency’s range of services across medical affairs and commercial activities.
Edmonds commented: “We wanted the design and content of the new website to showcase Emotive’s expertise and convey our personality… We pride ourselves on developing programmes that combine impactful creativity with scientific rigour, delivered by a talented and passionate team who are committed to the highest standards.”
Emotive is part of Synaptiq Health, an independent healthcare network that also includes Initiate, a market access and HEOR consultancy, and Beyond, a public relations firm.