IPG Health has announced the next evolution of its medical communications offering, doubling down on the “interconnected power” that has fueled its growth.
Dana Maiman, chief executive officer of IPG Health, said: “With seven … specialist agencies that deliver everything from regulatory writing and publication planning to commercial medical communications and medical affairs, and everything in between – our offering is a scientific powerhouse… And now, we’re going even further through a more deeply connected, innovative and results driven model that lets us unlock the full potential of our talent and expertise for our clients and their brands.”
IPG Health is launching Vio, a new full-service medical communications agency which will be co-led by Ryan Drumm, managing director and Danyan Mao, group director, medical strategy, both coming from ProHealth, an IPG Health company.
In Drumm’s 11-plus years at IPG Health, she has played a pivotal role in connecting the medcomms people, agencies and capabilities to service key client partners. Mao, who has spent the past 13 years at the network, grew from associate medical director to her current role leading medical teams, client workshops and advisory boards across a wide range of therapeutic areas.
“The creation of Vio is a natural next step in the continued evolution of our commercial medcomms business and the broader network ecosystem,” said Ariel Buda-Levin, president of medical communications across ProHealth, AREA 23 on Hudson and Vio. “This new agency gives our clients more specialised choice in commercially-focused medcomms. And for our people… Vio provides yet another opportunity to continue to grow and thrive.”
IPG Health is also aligning its medical affairs and publications focused agencies under the CMC Connect and Caudex brands and leadership. The realignment sees Complete HealthVizion join forces with Caudex under the Caudex brand, led by Michael Stevinson, global agency head. CMC Affinity combines with the CMC Connect team under the CMC Connect brand, led by Guy Slatcher, managing director, while the CMC Affinity and Complete HealthVizion brands will be retired. Caudex continues to maintain full service global commercial capabilities in addition to medical affairs and publications.
ProHealth continues as a full-service medcomms agency under the leadership of co-managing directors Suzie Boulos and Crystal Darby. Trio is evolving to focus more exclusively on peer-to-peer engagements and speaker bureau expertise, supporting medcomms and the entire IPG Health network under the leadership of Shannon Miller, managing director, client solutions. Miller will help deepen integration of the network’s diverse capabilities through a medcomms lens with a focus on EPICC, IPG Health’s data and insights platform that is purpose-built for healthcare, as well as the network’s specialised offerings.
The evolution comes on the heels of the recent elevation of experienced network leaders Ariel Buda-Levin, president of medical communications across ProHealth, AREA 23 on Hudson and Vio, and Jason West as managing director of AREA 23 on Hudson.