Bayer has scored highly in a cross-industry ranking of corporate websites, coming second only to Nestlé in the results.
The company attracted praise in the Bowen Craggs Index of Online Excellence for the usability of its ‘conventional’ navigational and ‘remarkable job of presenting itself as an exciting place to work’.
Commenting on the result Bowen Craggs said: “Bayer has been busy polishing, and with many detailed improvements has worked its way up to the second slot. It consists of a huge federation of sites and social media channels, held together with remarkable skill and allowing customers and others to get to the pages they need with little pain.”
| Index of Online Excellence |
|---|
| 1 – Nestle |
| 2 – Bayer |
| 3 – Eni |
| 4 – BP |
| 5 – GSK |
| 5 – Novo Nordisk |
| 5 – Roche |
| 5 – Shell |
| 9 – BASF |
| 9 – Maersk |
