After 15 years as the PM Society Digital Awards, and after taking feedback from our members, this successful event has evolved its name and sharpened its focus on impact and innovation.
As the PM Society sets out its new vision to advance standards in our industry, the awards programme and branding have been refreshed and modernised to reflect this evolution.
The emphasis is still on effectiveness (impact) and, of course, innovation in the concepts, formats, design of content and the use of a variety of media and channels.
The categories and judging criteria have, as usual, been considered with the new name in mind, and some tweaks have been made to long-running categories. In line with changes and developments in technology and within the industry, there are also new categories.
Long-standing categories remain: brand promotion, HCP education, training and support, disease and/or health awareness, congress, meetings and events, patient support programmes, customer engagement excellence, external and internal communications, evolving for success, healthcare charities and film, and animation and video.
New or evolved categories are: independent medical education, clinical trial recruitment and retention, impact in pharma technology, and innovation in marketing and communications.
People categories are: agency champion of the year, pharma partner of the year, plus agency of the year (headcount over 30) and agency of the year (headcount under 30).
Visit our website to explore the categories in more detail.
You can now start working on your entries and don’t forget to get them to us by midnight on Tuesday 6 May to qualify for our early bird pricing. Entry deadline is Tuesday 13 May and a final extension will be given until Tuesday 20 May for an additional cost. The deadline for our people entries is Thursday 12 June.
PM Society director and lead for the Digital Awards for all 15 years, Rachel Farrow, said: “I’m excited to announce the launch of the PMi Awards. It was time to change the name of the Digital Awards, and we’ve been talking about it for a few years. In 2024 we held several steering group discussions involving awards sponsors, entrants, winners and attendees of these popular awards, and the feedback was hugely useful in developing our plan. The message was that we should retain the focus on effectiveness that the Digital Awards had become known for, but that the word ‘digital’ was a problem. So, we’ve listened and evolved the name and brand, including a brand new trophy which I can’t wait to hold. We’ve also added a few new exciting categories in the process.
“I’m very happy to see the two agency categories replace the single category we had before. This reflects the desire to help smaller agencies raise their profiles and fly the flag for brilliant specialist independents alongside the larger agencies and networks.”
For any entry, judging or sponsorship questions please contact@pmsociety.org.uk
Join us at our launch webinar
We will be holding two free-to-attend webinars on Friday 28 March and Tuesday 1 April, where you can find out more about this year’s awards and categories. Registration for the webinars are open now.
As always, we are constantly looking for new experienced and passionate people to join our judging panel. If you would like to nominate one of your colleagues, please do so by completing the nomination form.
The awards ceremony will be held at the Brewery, London on Thursday 11 September 2025, where we will host 500-plus guests from across the industry – tickets will be on sale from early June.