The PM Society recently announced its charity partner for the Creativity for Good 2024/24 initiative as Acrodysostosis Support and Research.
Creativity for Good is part of the PM Society’s giving back initiative where each year a chosen charity provides details on the support it needs and the campaign it wants to create. Agencies then pitch their ideas to support the charity to achieve its goals, facilitated by the PM Society.
The winning agency is then announced at the PM Society Awards ceremony the following year.
Last year, the chosen charity was the CATS Foundation supported by the Creativity for Good 2023 winners Verve and Four Health with their ‘Test for Tay-Sachs’ campaign. The campaign surpassed expectations, exceeding all KPIs and objectives and was overall a very successful year for Creativity for Good.
Daniel Lewi, co-founder and chief executive of the CATS Foundation, had some great words to share on Creativity for Good 2023 and working with the winning agencies: “We were given this fantastic opportunity through being selected as the charity chosen as part of the Creativity for Good campaign that the PM Society has been running for the last few years. We were fortunate to have an amazing campaign developed for us by Verve and Four Health called ‘Test for Tay-Sachs’, which focuses on speeding up diagnosis (we will share more on the results of this campaign soon). I also want to say a big thank you to team Verve for devising the most amazing campaign.”
The briefing meeting for this year’s Creativity for Good pitch is on 20 June at 2:30pm. If you’d like to join and hear more on the amazing work of Acrodysostosis Support and Research and find out what support they need from agencies, please email alexandra.moore@pmsociety.org.uk to receive an invitation.
Keep an eye out for a second Creativity for Good opportunity in Autumn!
The PM Society is a not-for-profit organisation. For more information, visit our website at www.pmsociety.org.uk.