Definitive Healthcare and VML Health have announced a first-of-its-kind partnership that gives clients the ability to manage their entire key opinion leader (KOL) identification and engagement operation from an integrated solution. This partnership provides an answer to the increasingly complex challenges that the health industry faces when identifying and engaging with the most relevant KOLs at a global level.
The new solution has been created by linking VML Health’s digital KOL engagement platform and Definitive Healthcare’s comprehensive global KOL data available through the Monocl ExpertInsight platform. The integration of VML Health’s Superfly platform with the Monocl ExpertInsight data product gives pharmaceutical companies access not only to the data profiles of millions of medical experts across different therapeutic areas around the world, but also to a suite of tools to help plan, manage and track engagements. The solution can be tailored to the client’s specific goals and is accessible to mutual clients using a single set of user logins.
Monocl ExpertInsight delivers medical research and clinical activity data on more than 15 million medical experts globally. Combined with enterprise-grade CRM features in VML Health’s Superfly platform, this unified solution delivers a 360-degree view of KOL activity to clients and streamlines their efforts to identify, engage and collaborate strategically with KOLs worldwide.
“This will transform the way pharmaceutical companies interact with healthcare professionals,” said Claire Gillis (pictured left), chief executive officer of VML Health. “Our new solution simplifies the process of KOL management while, at the same time, offering our clients the opportunity to form deeper connections and build better relationships.”
Lars Bauerle (pictured right), Definitive Healthcare senior vice president of product, added: “With the integration of Superfly and Monocl ExpertInsight, we’re able to combine immense data breadth and depth with a solution that can steer and facilitate complex client engagements to improve patient health outcomes. We are excited to work alongside VML Health to leverage our shared expertise to support clients as they plan, manage and report on their KOL engagement operations.”