in this issue we take a look at …
… Social media – part of the routine
Rebecca Canvin argues that social media is now part of the norm for pharma companies
… Access to knowledge
Demonstrating transparency through open science publishing
… Narrative education
The power of storytelling, the importance of the individual and the start of a radical shift in pharma
… Citation needed
Wikipedia is an increasingly importance source of knowledge for patients and information must be kept accurate and up to date
… Power to the people
Patient-centric approaches are creating an era of self-care
… Back to school
It’s time pharma looked to the classroom to improve the nation’s health
… The behavioural science of adherence
The academic principles that underpin a person’s decision to not take a treatment as prescribed
… Making success measurable
Companies cannot overlook effective evaluation
Also with this issue …
… News
Innovative cancer campaigns in Brazil and art that inspires disease awareness
… Case studies
Overcoming resistance to antibiotics, excellence in ophthalmology treatment, addressing the burden of liver disease, support for osteosarcoma and migraine management
… Communiqué Awards
All the finalists for Communiqué 2014 and an interview with a former Young Achiever of the Year
…Complete company listings
We’ve added even more agencies to our A-Z listing providing an even more comprehensive guide to selecting a PR or med ed agency
