Striving for innovation in oncology
Our cover story this month features Jack Harris, Vice President of Oncology at GSK. I sat down to talk to Jack about his career and what drives him to improve patient care. So many of us have had personal experience of a cancer diagnosis, through family or friends, or personal journeys, and Jack is no different. In the interview, Jack talks about how focused he is on bringing new cancer treatments to patients and how, when the opportunity came up to work at GSK, he felt that the company shared a lot of his own personal values.
Jack says: “I want to work for a company that cares about very similar things that I do, that really focuses on being ambitious for patients and how we can drive improvements in patient outcomes. And how we can do that while also collaborating with external partners, healthcare providers and healthcare systems. Because I’m a big believer that no one company, no one person, can do this alone.” Read more on page 16.
Danny Buckland’s article this month looks at creativity in healthcare and how to maximise its impact by embracing challenge and disruption to energise creative campaigns. As he says: “Pharma campaigns are scoring huge successes at a slew of design and creativity awards, but combining insights, data and measurements will unleash greater potential for transformative campaigns that address growing issues in healthcare in Europe and globally.” Turn to page 28 to find out more.
Our June issue has a focus on sustainability in pharma and in our Q&A with Claire Knapp, CEO of Havas Lynx, she talks to PME about why the path to sustainability in healthcare is fraught with significant challenges and highlights the need for more patient-focused education. Take a look on page 22.
We are delighted to be hosting the Communiqué Awards again this year, proudly supported by Inizio. Join us on 4 July in London for an exciting night where we reveal the winners and celebrate all the entrants for their innovative and creative work!
Looking ahead, our July/August issue will focus on achieving comms excellence. If you would like to make your voice heard on this topic, please get in touch at sales@pmlive.com
I hope you enjoy the issue!
