PME – June 2012. 
This issue PME talks to …
… Charles Mgone
The executive director of European and Developing Countries Clinical Trials Partnership talks about his vision for partnerships and clinical trial success stories
And we take a look at …
… Real-world data
Dawn Sherman, chief operating officer at Medco International explores how real-world data can shed light on the true value of medicines at a time when demonstrating value has never been more important
… Publication planning
Increasing globalisation and greater numbers of stakeholder groups mean publication must focus even more on being accessible and engaging to diverse audiences
… Regulation: France stands firm
Guillame Roussel, vice president of compliance solution, EMEA at Cegedim Relationship Management, discusses the new Reform du Medicament requirements and how failure to comply could damage the pharma inidustry’s reputation
… Brazil: an attractive investment proposition
Latin America’s largest pharmaceutical market continues to grow apace with Goldman Sachs predicting that it could be one of the four leading global economies by 2050
View: June 2012 PME online
Also with this issue …
… International Media Procurement
PME’s guide to managing the balance between thinking global and acting local in media procurement and achieving consistency while embracing local idiosyncrasies
Achieving success in market access requires multi-disciplinary commitment, coupled with the foresight and skill to adapt to the constantly changing global market access environment
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