This issue PME talks to …
… Cesar Rodriguez
Janssen UK & Ireland managing director is relishing being in the UK market, after years working across Europe and North Africa. He talks exclusively to PME about concerns on value-based pricing and extols the virtues of best practice sharing across regions at Janssen
And we take a look at …
… Regulation: India’s patents versus India’s patients
Nick Beckett, partner and head of the Intellectual Property Practice at CMS Cameron McKenna, looks at the implications for pharma of the Roche Pegasys case
… Making the switch: customer loyalty
Loyalty strategies are much easier to implement in the OTC segment making switching an attractive option for pharma, say Aleksander Ruzicic, Steven Flostrand and Rüdiger Speitel of IMS Consulting Group
… Latin America: positive prospects
The region offers a healthy proposition for investors when compared to mature,
stalling markets where growth predictions are poor. We look at Brazil, Mexico, Argentina, Venezuela, Chile and Peru
… Masterclass: customer valuation
Sanjay Rao, vice president of CRA, explores the approaches pharma should be taking to ensure that it achieves customer valuation from discovery through to development and commercialisation
… Pipeline: renewed hope for progeria treatment
Treatments for progeria are limited but lonafarnib and FTIs as a class offer hope for children with the condition, says Andrea Bothwell of Adis International (Springer Healthcare)
Also with this issue …
… Digital Yearbook
Dominic Tyer and the team round-up 2012’s biggest stories in digital marketing, social media and mHealth, and look ahead to the trends and developments we can expect in 2013
Plus…
… 10 Ways… to activate digital opinion leaders
Daniel Ghinn, CEO at Creation Healthcare, takes a detailed look at how to work with digital opinion leaders to engage and activate new online advocates
View PME December/January 2013 online
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