In this issue we talk with …
… IQWiG’s Beate Wieseler
The German HTA body’s drug assessment department head talks about taking a pragmatic approach to comparing medicines …
And we take a look at …
… Multi-channel marketing in China
How digital technology is playing a key part in its evolution …
… Online market research communities
And how to best use ‘controlled’ social web environments …
… Canada’s oncology market
Where simple estimates of the cancer picture overlook its true complexity …
Also with this issue …
… Digital Intelligence
Was 2013 the year mobile really started gathering speed for pharma?
… R&D Pipeline
Developments in cell wall inhibitors for bacterial infections
… Innovation Update
European pharma job cuts are releasing talent that’s driving the development of bioclusters …
and in addition …
… Spotlight: Pharmacy in the UK
Shaping the future of the pharmacy sector
The role of community pharmacy
The medicines optimization agenda …
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