- PMLiVE

Bridging the evidence-to-practice gap in healthcare

By Olivia Atkinson

- PMLiVE

Generative engine optimisation: closing AI gaps, creating market edge

By Seb Stokes

- PMLiVE

MHRA and FDA expand collaboration on AI and medtech regulation

National Commission on the Regulation of AI in Healthcare brings together UK and US experts

- PMLiVE

PMi Awards 2025

Winners included Camino Communications and Jazz Pharmaceuticals

- PMLiVE

Atlantic currents: the changing tide of health policy in the US and Europe

By Noah Froud

- PMLiVE

Why life cycle management is pharma’s most underrated capability

How early decisions, strategic agility and cross-functional intent unlock lasting brand value

- PMLiVE

From spark to surge: rethinking partnerships in healthcare communications

By Sophie Cremin

- PMLiVE

Empathy is not a soft skill – it’s a strategic one

Why empathy must evolve from being an afterthought into a strategic anchor across the health value chain

- PMLiVE

Trust and trends – proactive protection

To thrive in today’s communication ecosystem, we must tailor our messaging rationally and emotionally

- PMLiVE

Motivating low-performance teams

Why some teams act in the same way as organisms that are metabolically impaired

- PMLiVE

Leveraging AI to supercharge early commercialisation strategy

How integrating AI across the commercialisation process can drive better outcomes

- PMLiVE

Cameras on…

Some of the arguments for and against having cameras on in a virtual meeting

- PMLiVE

Beyond the badge: communicating the business case for DEI

Progress takes commitment, courage and action

- PMLiVE

Traitorous doubts

There’s a way to be more certain of your strategic decisions

- PMLiVE

Novartis and ProFound enter cardiovascular disease collaboration worth $750m per target

The companies will aim to discover and develop new therapeutics for the group of disorders