Novartis plots digital transformation in medical education

Outlines benefits of greater use of technology, including transparency and reach

- PMLiVE

Digital influencer marketing

How good stories can drive value for brands, products and companies

- PMLiVE

Boehringer Ingelheim launches AI-powered animal health website

The new site uses ‘machine learning’ to tailor content to users’ requirements

- PMLiVE

Connected Healthcare

Digital technologies are bringing healthcare professionals (HCPs) and their patients ever closer, and the potential benefits of this type of engagement seem to be many.

- PMLiVE

The Digital Patient

Earlier this year, the European Commission published a broad-ranging plan to digitise EU industries to help usher in what has become known as the fourth industrial revolution.

- PMLiVE

Online brain training game to be trialled for Parkinson’s disease

MyCognition's AquaSnap Optimize aims to tackle cognitive impairment

- PMLiVE

Apple talks up health and fitness benefits of new Watch OS

Outlines new Breathe app and stronger fitness integration for watchOS 3

IBM plans Watson-powered ‘diabetes advisor’

Teams up with the American Diabetes Association for big data collaboration

- PMLiVE

Boehringer Ingelheim launches ‘gamified’ COPD initiative

Programme aims to encourage and reward disease management

Otsuka joins forces with IBM for Watson-based digital venture

Otsuka Digital Health will develop software to analyse psychiatric patient data

Merck licences MS brain training programme

Strikes deal with HAPPYneuron to bolster its MSdialog platform for Rebif

Merck’s accelerator to take start-ups to Silicon Valley

Will expand the reach of its Darmstadt and Nairobi programmes

- PMLiVE

Healthcare and the digital revolution

How can medtech companies capitalise on this digital transformation?

- PMLiVE

GSK signs up for the ‘dawn of cognitive advertising’

Its consumer health arm is among the first to use new IBM offering Watson Ads

- PMLiVE

Philips begins first-of-its-kind European teleheath study

Three-year ACT@Scale programme will focus on chronic conditions