- PMLiVE

Guide to gamification

How to execute digital: Using gaming as part of a pharma marketing campaign

‘Learning lab’ aims to boost NHS digital technology uptake

Research facility is a partnership between Warwick University and Bosch Healthcare

One in four US doctors make daily, professional use of social media

Survey finds social media helps in managing information overload

- PMLiVE

GE Healthcare launches Spotify-powered breast cancer initiative

Give A Little Beat jukebox aims to connect people through music

- PMLiVE

EC releases draft designs for legal online pharmacy logo

Says an official logo will help consumers verify authenticity of internet pharmacies

Use of iPads and other tablets for health information and tools doubles

US study finds number of adults using tablet devices for health activity rose sharply during the past year

Pilot study combines patient-reported outcomes and medical records

Quintiles concludes patients can be recruited directly for observational studies

- PMLiVE

Pharma’s ‘marketing mindset’ holds back its use of doctors communities

Len Starnes tells webinar a lack of vision is holding companies back

- PMLiVE

Janssen unveils €30,000 prize fund for health tech innovation

Will look for 'transformational ideas' in homecare, adherence and personal health management

- PMLiVE

Healthcare is long overdue for a digital revolution, says Doximity

US social network for doctors reaches 100,000 members

- PMLiVE

Novartis launches YouTube cancer talk show

Each Voice Counts forms part of firm’s existing advanced breast cancer initiative

- PMLiVE

Less than half of UK healthcare professionals use mobile apps for work

Secondary care use higher than in primary care, according to Cegedim Strategic Data study

- PMLiVE

Health app directory for European patients launches

Highlights a wide range of mobile apps, with many local language ones

- PMLiVE

Won’t somebody think of the users?

An innovative initiative from Bayer is a prime example of a digital problem common to many pharma companies

Social media trails behind online articles, according to health information study

Around 90 per cent of health information consumed by participants came from articles, while 2 per cent was received via social media