A buying decision model
Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions.
Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR)
Related terms
Association of the British Pharmaceutical Industry (ABPI), Business to business (B2B), Marginal cost, Proprietary name, Industrial marketing, Spam, Health profile, Chief Medical Officer (CMO), World Health Organisation (WHO), Above the fold, Phase III trials, Elective care, Viewing room, New product development (NPD), Strategic health authority (SHA),