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Environmental influences on a customer’s buying decisions. Frequently associated in conjunction with Consumer behaviour. This studies when, why, how, and where buyers do or do not buy a product. A Customer Behaviour study uses a mixture of psychology, sociology, social anthropology and economics.
See also:
Buying Behaviour
Data Collection
Related terms
Prescription Medicines Code of Practice Authority (PMCPA), Defining Advertising Goals for Measured Advertising Response (DAGMAR), Oligopsony, Health Status Measure, Competitor analysis, Sampling, Above the line, Blanket coverage, Intent to treat, List price, Loaded question, Unique visitor, Mean, Open ended question, Acute care,
