Non-media advertising or promotion when no commission has been paid to the agency. Includes direct mail, point of sale displays, exhibitions, giveaways.
See also:
Above the line
Push versus pull promotion
Point of Sale
Direct Mail
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Below the line
Related terms
Marketing planning, Preferred provider organisation (PPO), Brand mapping, Conversion rate, Reimbursement, Ladder of loyalty, U, Monopoly, Capital, Concordance, Merger and Acquisition (M&A), Utility (pharmacoeconomics), Market skimming pricing, Fast Moving Consumer Goods (FMCG), Generic name,