Non-media advertising or promotion when no commission has been paid to the agency. Includes direct mail, point of sale displays, exhibitions, giveaways.
See also:
Above the line
Push versus pull promotion
Point of Sale
Direct Mail
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Below the line
Related terms
Ambulatory Care and Diagnostics Centre (ACAD), Industrial marketing, Counterfeiting, Treatment trials, Health state, (Chartered) Institute of Public Relations (IPR), Fast Moving Consumer Goods (FMCG), Discussion guide, Regression analysis, e-Learning, Elective care, Supply chain, European Association of Communications Agencies (EACA), V, Q,