The business opportunities that a company has formally targeted and is organised to capture.
See also:
Business strategy
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Black space
Related terms
Cost-effectiveness league table (healthcare economics), Company-specific training, Data cleansing, Global Health Index, Attitudinal scaling, Premium pricing, Exclusive, Health Maintenance Organisation (HMO), Crisis management, Day-after recall, Added value, Health state, Geo-demographics, Price maker, Oligopsony,