The business opportunities that a company has formally targeted and is organised to capture.
See also:
Business strategy
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License agreement, Guppie, Cognitive dissonance, Recruitment status, Institute of Practitioners in Advertising (IPA), Logo, Open-label trial, Ansoff Matrix, Continuing Medical Education (CME), PESTLE, Safety assessment of marketed medicines studies (SAMM), Reference pricing, Dog, Joint venture, Tariffs,