The business opportunities that a company has formally targeted and is organised to capture.
See also:
Business strategy
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Related terms
Phase III trials, Editor, Baseline, Publics, Brand management, Data entry, Terms and conditions of sale, Desired outcomes, Tariffs, Latent click through, Brand, External analysis, Cause-related marketing, (Chartered) Institute of Public Relations (IPR), Awareness, interest, understanding, attitudes, purchase, repeat purchase (AIUAPR),