The business opportunities that a company has formally targeted and is organised to capture.
See also:
Business strategy
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Black space
Related terms
Creative director, European Foundation for Quality Management (EFQM), Cost-minimisation analysis (CMA), Quality of life (QOL), Frequency, NHS Direct, Global marketing, Market penetration, Local advertising, Market niche, Abbreviated advertisement (UK), Micro environment, Situation analysis, National Service Frameworks (NSF), Narrowcasting,