The business opportunities that a company has formally targeted and is organised to capture.
See also:
Business strategy
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Related terms
Detail aid, Research and development (R&D), Field experiments, Cost-effectiveness analysis (health economics), Toxicity, (Chartered) Institute of Public Relations (IPR), Dog, Cost utility analysis (health economics), Response rate, Niche marketing, Product differentiation, Learning curve, Clip or Clipping, List broker, Below the line,