A product portfolio evaluation tool developed by the Boston Consulting Group, the matrix categorises products into one of four classifications based on market growth and market share.
The four classifications are:
- Cash cow – low growth, high market share
- Star – high growth, high market share
- Problem child – high growth, low market share
- Dog – low growth, low market share
See also:
McKinsey Seven S’s of Management (or 7-S Model)
Balanced Scorecard
Corporate Stratgey
Corporate governance
Cost-benefit analysis
Critical success factors
Decision making unit (DMU)
Drivers
Organic growth/development
SMART objectives
Tactical planning
Vision