The process buyers go through when deciding whether or not to purchase goods or services. Buying behaviour can be influenced by a variety of external factors and motivations, including marketing activity.
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Buying behaviour
Related terms
License agreement, Licensed, P, Monopoly, Return on investment (ROI)/Return on capital employed (ROCE), R, Side-effects, Institutional review board (IRB) – pharmacoeconomics, Cartel, Free market economy, Feature article, Above the line, Data mining, One to one marketing (1:1 marketing), Transfer price,