Buzz marketing uses ‘word-of-mouth’ advertising where prospective purchasers distribute information about a product voluntarily. Buzz may also be referred to as Viral Marketing, which uses established social networks to create brand awareness or to attain various marketing goals through perpetuate viral processes. Viral advertising may manifest itself as video clips, interactive games, ebooks, advergames, brandable software, images, or text.

See also:
Viral Marketing
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E-marketing