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This is the standard by which experimental observations are evaluated. In many clinical trials, one group of patients will be given an experimental drug or treatment, while the control group is given either a standard treatment for the illness or a placebo.
See also:
Clinical trial
Placebo
Placebo-controlled study
Brief Summary
Baseline
Clinical Trial
Controlled Trial
Related terms
ABPI Code of Practice, Focus groups, Reference pricing, Proprietary name, Defined daily dose (DDD), Monopoly, Endemic, Return on investment (ROI)/Return on capital employed (ROCE), Media buyer, Boston matrix, Experimental drug, Protocol, Penetration pricing, Hierarchy of Needs, Tactical planning,
