The angle taken in order to target the correct publications. A Press Release often summarises a core message. It is the concise, accurate, abbreviated summary of the more comprehensive matter available.
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Press release
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Core message
Related terms
Managed care, Trade advertising, Guppie, Unplanned cannibalisation, Safety assessment of marketed medicines studies (SAMM), Sales promotion, Loss leader, Trend analysis, Verified data, Freelancer, Cause-related marketing, Computer-assisted telephone interviewing or computer-aided telephone interviewing (CATI), Pareto principle, Reference pricing, Internal communications,