The angle taken in order to target the correct publications. A Press Release often summarises a core message. It is the concise, accurate, abbreviated summary of the more comprehensive matter available.
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Press release
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Core message
Related terms
Reinforcement advertising, Return on equity (ROE), Respondent, Conversion rate, Market skimming pricing, Data collection, Confidence level, Concept development and testing, Special interest groups, Health technology assessment/appraisal (HTA), Treatment trials, National Institute for Health and Clinical Excellence (NICE), Tone of the media, Loaded question, Diversification,