When an organisation or individual produces a product that looks like a branded product and is packaged and presented in a manner to deceive the purchaser.
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Counterfeiting
Related terms
Unique visitor, Fair balance, British Medical Association (BMA), Customer, T, Publication planning, Brand personality, Critical success factors, Effectiveness, Compassionate use, Institute of Practitioners in Advertising (IPA), Alternative service providers (ASP), Return on equity (ROE), Neuromarketing, Quality of life trials,