When an organisation or individual produces a product that looks like a branded product and is packaged and presented in a manner to deceive the purchaser.
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Counterfeiting
Related terms
Direct mail, Customer loyalty, Loss leader, Hard sell, Cost-effectiveness analysis (health economics), Health Care Financing Administration (HCFA) (US), Adoption curve, Quality-adjusted life year (QALY), Forecasting, Negative demand, Syndicate groups, Syndicated market research data, Background, Research proposal, Font,