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A publication containing detailed prescribing information on a specific medicine. Pharmaceutical companies are required to prepare data sheets for all prescription medicines and restricted (prescription/pharmacy only) medicines in accordance with the legal requirements and regulatory guidelines of the local market. The sheet is updated as new formulations or safety information becomes available.
See also:
Prescription Medicines Code of Practice Authority (PMCPA)
Related terms
Balanced Scorecard, Association of the British Pharmaceutical Industry (ABPI), (Chartered) Institute of Public Relations (IPR), Market growth rate, Marketing intelligence, Customised marketing mix, Clip or Clipping, European Association of Communications Agencies (EACA), Black space, Prompted recall, Display advertisement, Point of sale (POS), Continuing Medical Education (CME), Central nervous system (CNS), Brand extension,
