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Information about the target audience, such as age, gender, race etc.
Generally, demographics is information about people’s circumstances, habits, spending, age, social grade, travel and employment. Demographics is commonly referenced when business research is undertaken regarding consumers in the public domain. This type of data is also used frequently in marketing, sociology and government.
See also:
Market Research
Related terms
Market entry barrier, Methodology, Situation analysis, Macro environment, Penetration pricing, Channel strategy, Gross Domestic Product (GDP), Intent to treat, Direct response advertising (DRA), Non-profit marketing, Phase III trials, Accreditation Council for Continuing Medical Education (ACCME), I, Economic regulation, Font,
