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Adverts and/or news stories designed to educate target groups about a medical condition or disease without mentioning a specific drug or device. The aim of this activity is to increase the size of the market for a particular therapeutic area by building awareness of a medical condition and encouraging consumers to seek medical advice.
See also:
Campaign
Disease mongering
Related terms
Press release, British Pharmacological Society (BPS), Continuing professional development (CPD), McKinsey Seven S’s of Management (or 7-S Model), Business to consumer (B2C), Unplanned cannibalisation, Key performance indicator (KPI), Distribution, Key opinion leader (KOL), In-Company training, Discussion guide, Banner Ad., Promotional plan, Randomised trial, Marginal cost,
