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This describes any advertisement other than a classified ad in print media, or an ad that stands alone, such as window sign. Display Advertising can be advertising that is present throughout a publication and that uses sizing, colour, illustrations, photographs, embellishment and typography to engage the reader’s attention.
See also:
Point of Sale
Advertising
Customer
Point of Purchase displays
Related terms
Health-related Quality of QOL, Trade publications, Medicines and Healthcare products Regulatory Agency (MHRA), Market share, Crisis management, Licensed, Quantitative objectives, Treatment Investigational New Drug (IND), Cost per thousand (CPM), National Readership Survey (NRS), Pharmaceutical Pricing Regulation Scheme (PPRS), Guerrilla marketing, Long term value (LTV), Peer review, Niche marketing,
