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An increase in the variety of goods and services produced by an individual enterprise or conglomerate. It may be encouraged, either by business owners or by governments, in order to reduce the risk of relying on a narrow range of products.
See also:
Brand extension
Related terms
Situation analysis, Asymptomatic, Variable, Methodology, Mood board, Return on equity (ROE), Internal marketing, Affinity marketing, Non-profit marketing, Foundation Trust (FT), Research proposal, Alternative service providers (ASP), Marketing concept, Moving annual total (MAT), Marginal cost,
