Sometimes called ‘silver market’, this term is used to define a population over a certain age – usually 65.
See also:
Customer
Demographics
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Grey market
Related terms
Proprietary name, Normal distribution, Direct-to-consumer (DTC), Data cleansing, Mores, Community care, Discounted cash flow (DCF), Compliance, Buzz, Demand curve, Disease awareness marketing, Alternative service providers (ASP), Marketing plan, Continuing professional development (CPD), Open-label trial,