Sometimes called ‘silver market’, this term is used to define a population over a certain age – usually 65.
See also:
Customer
Demographics
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Grey market
Related terms
Global brand, Institutional review board (IRB) – pharmacoeconomics, Clinical, Pull promotion, Placebo-controlled trial, Spam, Bias, Oligopsony, Trade allowance, Peer review, Corporate governance, European Foundation for Quality Management (EFQM), Key performance indicator (KPI), Open ended question, Empirical,