The largest professional body for public relations in the UK and Europe, with over 9,500 members accountable though a code of conduct, developing policies, representing fellow members, and raising standards through education and training.
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(Chartered) Institute of Public Relations (IPR)
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Segmentation, Promotional plan, Endorsement, Normative influence, Quality-adjusted life year (QALY), International Public Relations Association (IPRA), Loaded question, Interventions – clinical, Peer review, Health Status Index, Transfer price, Post detail survey, Counterfeiting, Adaptive scripting, Unique visitor,