The largest professional body for public relations in the UK and Europe, with over 9,500 members accountable though a code of conduct, developing policies, representing fellow members, and raising standards through education and training.
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(Chartered) Institute of Public Relations (IPR)
Related terms
Relative advantage, Placebo-controlled trial, Management by objectives (MBO), Majority fallacy, Health profile, Continuing Medical Education (CME), Guppie, Return on equity (ROE), In-house newspaper/magazine, General practitioner (GP), Commissioning (health), Logo, Confidence level, Investigational new drug (IND), Randomised trial,