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Evaluating a company’s strengths, weakness and opportunities with a study of the company’s internal marketing resources. A SWOT analysis is frequently used in Marketing Planning to ascertain the Strengths, Weaknesses, Opportunities, and Threats that are key factors for a company in predicting its future success.
See also:
SWOT analysis
Marketing planning
Related terms
Direct marketing, Moderator guide, Cost-effective (healthcare economics), Testimonials, Confidence level, Cost-minimisation analysis (CMA), Quantitative research, Toxicity, Empirical, Diversification, Day-after recall, Trend analysis, (Chartered) Institute of Public Relations (IPR), Telesales, Direct-to-consumer (DTC),
