Tracking and managing information relative to a company’s prospective customers (sales leads). This includes managing the control of such processes as converting potential customers into sales and further developments of loyalty.
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Lead management
Related terms
Cost-effective (healthcare economics), Fees, Geo-demographics, Unique selling preposition (USP), Baseline, Committee for Medicinal Products for Human Use (CHMP), American Medical Association (AMA), Equivalent advertising value (EAV), Reprint, Modelling, Direct marketing, Closed systems, Internal Customers, Terms and conditions of purchase, Target audience,