Tracking and managing information relative to a company’s prospective customers (sales leads). This includes managing the control of such processes as converting potential customers into sales and further developments of loyalty.
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Lead management
Related terms
Committee for Medicinal Products for Human Use (CHMP), Response rate, Risk-benefit analysis, Persistence, Entrepreneur, Joint venture, Labelling, New product development (NPD), Market positioning, Transfer price, Adopter categories, Baseline, Merchandising, Adverse reaction, Over the counter (OTC),