Tracking and managing information relative to a company’s prospective customers (sales leads). This includes managing the control of such processes as converting potential customers into sales and further developments of loyalty.
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Lead management
Related terms
Utility weighted index, Cost-effectiveness (in media/advertising), Opportunity cost, National Service Frameworks (NSF), Maintenance strategy, DRIP Framework, Customer, Meta analysis, Cost-effective (healthcare economics), Methodology, Fair balance, Market research, Purchasing power parities (PPP), Long-range planning, Prescription only medicine (POM),